The Redken Exchange

They came from all over the U.S. and got straight to work.

One day. Four blonding techniques. Fully hands-on. No fluff.

This Creative Jam was all about modern blonding that you can actually take back to the salon and start using right away.

Such a good group, such a good vibe—and we already know they’re about to do some amazing work behind the chair
Can’t wait to have them back!

Each Creative Jam brings together four artists—ambassadors, influencers, and industry voices—each sharing a different technique. No two classes are ever the same. It’s a surprise every time… take the risk and find out why.

High fives, big laughs, and the kind of learning you feel in your bones.

The Know Whys showed up, leveled up, and left unforgettable marks on this space (and each other).

This wasn’t just a class—it was a vibe, a movement, a moment.

Already counting down until we do it all over again.