Advertising Research Foundation
The Advertising Research Foundation. Knowledge, latest insights, and leadership for the advertising and marketing research industry.
06/05/2026
virtual influencers are less effective than human ones in driving engagement and brand outcomes. This study recently published in the discovers why and how the effects might be mitigated: https://ow.ly/n5MI50Z5mng
06/01/2026
Practical. Flexible. Industry-led. The NYU/ARF Certificate helps marketers advance their careers with hands-on courses in advertising research, media planning, and consumer insights. Learn more & enroll: bit.ly/ARFNYU
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