Interbrand
Grow brands. Grow business.
06/26/2023
The launch of Breakthrough Brands 2023 is only a few hours away! We can't wait to share the emerging brands making big moves. Keep an eye on our website for tomorrow's official launch 🎉
Want to be one of the first to read the report? Preregister to have it delivered straight to your inbox tomorrow. Link below ↓
https://bit.ly/46jXsmB
UST LAUNCHED
Dwell 🏡 Experiments in Living
The Dwell Arena is about the future of how we live, where we live, and why we live there. It’s about how where we dwell allows us to be who we are - and who we want to be.
In our latest documentary, you’ll meet a group of edge consumers, like urban micro-farmers, tiny-home-on-wheels builders, circadian lighting addicts, snowbirds and nomads. You’ll hear about design and technology trends, such as biophilic boosts, meta-mirrors for exercising at home, and new place-branding and planning trends, such as co-living developments, countries as destinations for digital nomads and much more.
Sign up for a private screening of Dwell: Experiments in Living to learn what’s changing, what humans need now, and the role your brand can play.
Discover more in Dwell: https://bit.ly/3Kd0DE4
11/17/2022
Interbrand hosted its Best Global Brands 2022 Summit at the Nasdaq this week, it was good to be back!
We were inspired by business leaders and celebrated the world's leading brands. Many thanks to our wonderful speakers Kathleen Hall (Microsoft), Linda Boff (GE), Charisse Hughes (Kellogg's), Marcelo Noschese (Prada), Ada Agrait (SAP), Joe Rivas (IBM), Tor Myhren (Apple), Poppy Jaman OBE (MindForward Alliance) and climate analyst Sebastian Copeland.
We talked about how the brands that are thriving in this Decade of Possibility balance exceptional experience and unparalleled integrity, in order to drive sustainable revenue growth and profit. They do things right and have an increased focus on doing the right things.
Stay tuned for more insights and download this year’s Best Global Brand report to learn more ➡️ http://bit.ly/3sU8GMh
11/03/2022
JUST LAUNCHEDâť— Interbrand's Best Global Brands 2022
Over the past decade, we’ve seen and felt the forces of a new league in business – companies whose growth far surpasses all competition, with no signs of slowing down. The leaders of these super brands understand how, where and when to deploy their brand as an asset against emerging and evolving customer needs, in a landscape of perpetual change.
In the two decades since we launched Best Global Brands, only 31 have remained in our ranking consistently. More than 140 have dropped off in the intervening years. Competition is fierce and the speed at which the world’s most relevant businesses can scale is unprecedented. So too is the risk.
What does this mean for the world’s most valuable brands? And what’s next?
DOWNLOAD THE FULL REPORT ➡️ http://bit.ly/3sU8GMh
10/26/2022
It’s that time of the year again... Best Global Brands 2022 launches November 3rd.
Pre-register for this year's report to be the first to know which brands have been named the top 100 — including those that have entered the list for the first time — as well as which brands have climbed the ranks in 2022.
Sign up here ➡️ https://bit.ly/3TTicLg
This week GE unveiled branding for planned separation into three new public companies. We're very proud to have partnered with GE on a six-month collaborative research and design process, with the goal of determining the optimal brand identity and positioning for each future company.
"We firmly believe that this outcome will enable the best of the GE brand to live on, signaling a new beginning for each company that will more fully reflect their unique visions for the future, while building on the strong brand equity already in place today." Linda Boff, CMO of GE.
"We entered this assignment with no pre-determined solutions in mind", said Daniel Binns, CEO of Interbrand New York. "All possibilities for how best to brand each company were carefully considered—from retaining the GE brand as-is, to combining GE with a new name, to creating a wholly new independent brand."
The new brands will carry forward the GE legacy of industry-defining innovation to become three new global companies focused on solving the world’s most essential challenges. Learn more about the announcement here ➡️ https://bit.ly/3v2WWIH
Video description:
The animation shows the new identities of GE HealthCare, GE Vernova and GE Aerospace in a shared screen. The distinction is conveyed by the new signature colors selected for each brand: "compassion purple" for GE Healthcare, "evergreen" for GE Vernova, and "atmosphere blue" for GE Aerospace.
Breakthrough Brands 2022 is LIVEâť—
Find out who are the 30 emerging and innovative brands that are set to disrupt the US market.
Download here ➡️ https://bit.ly/3y95KPt
This year’s report is focused on the areas of innovation that will define the next decade – a new internet infrastructure, software solutions for the climate crisis, and high-growth challengers shaking up the healthcare system.
In partnership with Vox Media.
Image description:
Green animation highlights the launch of this year's Breakthrough Brands report. The text reads: Just Launched. Breakthrough Brands 2022.
Breakthrough Brands 2022 launching June 21âť—
Get ready to meet the next generation of emerging brands who are disrupting the US market.
We’re excited to reveal Interbrand’s list of 30 challenger brands at Collision next week. Join us live if you are in Toronto next Tuesday.
More details here: https://bit.ly/3zE42GF
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