Ecom Ad Ninja

We’ve all done it, haven’t we?

You want to buy something online, but you want to make sure you don’t overpay. So you go online to see if the product is available elsewhere at a lower price.

To avoid prospects abandoning a store online or off, many businesses use price matching.

With price matching, you can prevent prospects from buying the product from a competitor because of pricing.

If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.

TAKEAWAY

If you offer to match competitor prices, you need to make this visible in your store, both online and off. Have it appear on your front page, or as a sign in your physical store for greater visibility.