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07/22/2016
Great article which not only speaks to when it makes sense to rebrand, but also how to successfully execute. BrandEquity weighs in with tips #4 and #12!
12 Tips for Executing a Successful Rebrand - State of Digital Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
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