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The Season 27 premiere of South Park was a major win for Comedy Central, drawing 5.9 million viewers and delivering the show’s largest linear audience since 1999. With a 9.20 share in the key 18–49 demo, it’s clear that linear TV still demands attention and respect—authoritah!

As a long-standing cultural zeitgeist, Comedy Central—powered by South Park's sharp satire and eerie ability to predict real-world events—has consistently proven that traditional TV is far from obsolete. For brands, this is a reminder that linear TV is still essential, especially when used to drive CTV and digital efforts across the finish line.

ProMedia's deep expertise in media planning and buying and deep industry relationships combine with strategic insight to provide unmatched support for your brand. These assets empower you to leverage the power of broadcast TV and take your brand’s performance to the next level.

TV Ratings: ‘South Park’ Season 27 Premiere Lands Big Audience The Trump-skewering season 27 opener draws nearly 6 million viewers on Comedy Central and Paramount+ over three days.

Did you catch Cooper Flagg go No. 1 in the NBA Draft? Millions did—live on linear TV.

Flagg, an 18-year-old shooting guard/small forward, declared for the draft after a standout freshman year at Duke Men's Basketball. But his rise started even earlier—he was practicing against Division I players in eighth grade and earned his first NCAA offer from Bryant University before high school.

His draft night pulled in 3.77 million viewers on ABC and ESPN, peaking at over 5.1 million. That made it the most-watched program on TV that night- outperforming major streaming content and even this year’s International Emmy Awards.

If you want to get your brand in front of engaged, responsive buyers ready to purchase, linear is a slam dunk. No other platform delivers that kind of real-time reach, attention, and impact.

Cooper Flagg Could Deliver NBA Ratings Surge to Lottery Winner The Duke freshman, the best American prospect in years, showed during his time at Duke that he is a significant viewership draw.

TVNewsCheck recently analyzed the data, and the results are in. Even though streaming is popular, traditional TV still leads the pack when it comes to ad-supported viewing, especially among adults 18+, key targets for most advertisers.

In fact, when you focus on long-form, ad-supported content, linear TV makes up a whopping 69% of viewing, proving it's still a powerful place to advertise. Let ProMedia help you harness the power of television!

Report: Linear TV remains still dominant in ad-supported viewing TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus