SubtleInk

SubtleInk

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Permanent Makeup Studio

04/07/2026

There’s just something about having your brows done… it changes everything.

You stand a little taller, feel a little more put together, and it shows in the way you carry yourself. Confidence isn’t just a feeling - it’s something people can see.

Being able to give that to my clients… that moment when they look in the mirror and light up… that’s the best part of what I do 💛

03/26/2026

They frame your face, enhance your features, and change everything without doing too much.

03/10/2026

Even if you already have beautiful brows, PMU can enhance what you naturally have. It adds depth, definition, and that extra umph that makes your brows look fuller, more polished, and effortlessly put together every day. Wake up with perfect brows and skip the daily makeup routine.

02/23/2026

PMU is designed to soften over time not stay dark.
As your skin naturally exfoliates, the pigment fades into a more natural lived-in look.

This is why your brows don’t suddenly “disappear”… they gradually become lighter and softer until you feel ready for a color boost.

Your skin will always let you know when it’s time for a refresher 🤎

Brows are not meant to stay fresh-ink dark forever
They are meant to evolve with you

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Subtle Ink

Dina Elshaer - Founder and Owner

Dina’s passion for art, beauty and technology have reinforced her creativity and desire to empower women, and to make each client feel more confident. Certified by the top PMU Academy in Boston, Dina is committed to excellence and continues to master her skills and artistry as she maintains a very high standard to all her treatments and clients.

​Professional Licenses & Certifications


  • Licensed Body Art Practitioner
  • Category

    Telephone

    Address


    82 W. Main Street
    Northborough, MA
    01532

    Opening Hours

    Monday 9am - 5pm
    Tuesday 9:30am - 2pm
    Wednesday 9am - 5pm
    Thursday 9am - 3pm
    Friday 10am - 3pm