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Weddings On Lockdown
Surviving The Change
One of the downsides to being a wedding professional is the lack of cash flow during winter months due to reduced weddings, and this is why Coronavirus could not have hit our wedding industry at a worst time.

Many suppliers relied on full payments from cancelled or postponed weddings to get back on top of their finances, but the painful reality is few if any weddings will take place this summer, adding financial panic to the real fear of Coronavirus.

Many suppliers have no idea how they are going to pay the rent or mortgage or take care of their families. In addition to all these uncertainties, indicators suggest world experts will not get Coronavirus under control until the other side of summer, meaning you may not get you next fully paid-up booking until autumn. These two measures that are working for me, and can work for you too, will help you successfully transition into survival mode.

1 Deposits from 2021 and 2022 weddings could be your saving grace
How many deposits will you need to pay your primary monthly bills? Make that your target.

You have a big opportunity here because couples are still planning weddings next year and beyond based on the hope that this devastating disease diminishes. And this is why I advise you to step-up, don't shrink, stay positive and make winning future business your number one goal. Deposits will be your saving grace, but you'll have to increase your visibility and the quality of your marketing and sales processes to give yourself the chance of winning new business.

2 Encourage postponements, not cancellations.
Secondly, encourage couples in the midst of this crisis to postpone their wedding to the autumn or winter instead of cancelling. This strategy means you will still get paid, albeit months later.

Stay safe.