CPI.Studio

I think this is the best example I have of the importance of trust in the client x creator dynamic.

This is from a client project I did with Hyman Cannabis, they were launching a new strain and trusted me to create several concepts for this product.

We had a mood-board, and thankfully they had other media surrounding this product for me to reference. The challenge with this was creating new content that was unique but still relevant to the other surrounding media already made for this launch.

I explained my vision to them, and created a very rough sketch in photoshop.

This image was photographed on grey paper, the neutral grey eliminates reflections onto the products and makes retouching easier. It also makes it easier to adjust the colors.

This was done so that we could match multiple colors and experiment with different color palettes.

The negative space in the top right was left there for the clients internal team to add graphics and/or titles when/if they wanted.

Going back to my main point, my client saw the concept sketch before they saw the final product. They accepted it, and trusted me to bring it to life.

What are your thoughts?

Realistic Materials depend on natural imperfections.

Its so ironic that as a photo retoucher, its my job to get rid of those imperfections but as a 3D artist its my job to ADD them back in.

I did this with these renders by scanning the real label of this beer with my Epson V700. Super happy with how this render turned out.

You can click the link here for the high res files:
https://lnkd.in/guwGgsi2

I'm some spots open in February & March, DM me and lets get to work!

Some Fun personal work in 3D, experimenting with new texturing techniques!

One of our favorite shots for our client, Hyman Cannabis! ⁠
⁠
We were asked to capture content for their upcoming product launch back in March. ⁠
⁠
Each Product Echoed back to 90's early 2000's nostalgia like Dankaroo's (Dunkaroos), Sherbet Screwball, Rock n' Rye, and more. ⁠
⁠
It was a really fun project to be a part of, you can see more of our work for this launch at the link:

https://cpi.studio/hyman-project-page

Started this by first taking 20 images, on Hasselblad's Phocus tether software. This was especially. useful because Phocus has an automated feature that focus stacks images automatically. Then blended all the layers together in photoshop. To get every aspect of this image to be in focus. ⁠
⁠
I started the retouching process by first cleaning up the texture. I add a Solar layer, this helps me see the tiniest details in the images texture, and easier to clean it up using the clone tool. Before doing this however, I used the Pen tool to separate the foreground, from the background.⁠
⁠
I then added a gradient to the background, and a custom color grade to the background, and the foreground. I wanted the background to be blue to emphasize the branding on the can. I wanted the white to be a slightly more cream color in the foreground. ⁠
⁠
after this added contrast, sharpening, and a last minute curve layer to make the front of the product a little brighter. ⁠
⁠
You can see more of the Behind the scenes at the link:

https://www.behance.net/gallery/142914479/BEER-SHOOT-1