InfutorData
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InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem.
03/24/2026
In response to the Homebuyers Privacy Protection Act (H.R. 2808), a.k.a the trigger lead ban, marketers must shift their focus upstream to identify shopping intent while buyer decisions are still forming.
Download our post-trigger lead ban acquisition guide to see how early intent signals reflect how consumers shop for a mortgage and how this helps marketers reach them before their competitors do: https://ow.ly/iHhf50Yx0AL
Mortgage Customer Acquisition After the Trigger Lead Ban The trigger lead ban is now in effect. It's time to shift to earlier, behavior-based intent signals for compliant customer acquisition.
At , one was clear: performance now sits at the intersection of data, software, and hardware.
We took on the road to Vegas, where host Tim Finnigan met up with Kelly Barrett, Nola Solomon, and Becky Rowbotham to unpack what that shift means for modern marketing teams.
The conversation goes beyond show-floor tech. It digs into why clean inputs matter as much as shiny outputs, how partnerships are getting broader and more complex, and why marketers can no longer treat data, AI, and product strategy as separate tracks.
Get the full conversation: https://marketing.verisk.com/podcast/season-4-episode-3navigating-global-identity-and-privacy-trends-at-ces/
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Oakbrook Terrace
Oakbrook Terrace, IL
