Formula 18

At FORMULA 18, innovation begins with nature and is refined behind the chair. Our plant based technologies are designed to support hair integrity, enhance shine, improve manageability, and help deliver exceptional results throughout color, lightening, styling, and maintenance services.

But great ideas only matter if they perform. That's why FORMULA 18 products are trusted by professional stylists every day to help solve real salon challenges and create beautiful, healthy looking hair.

Powered by plant based science. Validated through professional results.

That's the FORMULA 18 difference.

🎨 Ready for a transformation?

Join FORMULA 18 x for a FREE Zoom Class on August 24th at 10:00 AM PST as Heather takes us behind the chair for two exciting services: The Ultimate Refresh and The Big Chop.

Discover the techniques, product choices, and creative decisions that go into refreshing existing hair color, creating impactful transformations, and helping clients feel like the best version of themselves. This class is packed with inspiration, education, and real-world salon application.

📅 August 24, 2026
⏰ 10:00 AM PST
💻 FREE Zoom Class

Meeting ID: 840 7114 2417
Passcode: 1818

Bring your questions, your notebook, and your passion for learning. We can't wait to see you there!

Education should be accessible, inspiring, and available when you need it.

That's why FORMULA 18 offers FREE Live Zoom Classes designed to help stylists grow their skills, build confidence, and stay up to date on the latest techniques, products, and trends. From color transformations and formulation tips to cutting, styling, and business education, there's always something new to learn.

Can't make it live? No problem. Many of our classes are available as FREE playbacks on our YouTube channel, allowing you to learn at your own pace, on your own schedule.

Learn live. Learn later. Never stop growing.

Follow FORMULA 18 on social media for upcoming class announcements and visit our YouTube channel for free educational content available anytime.

Every lightening, coloring, and chemical service places stress on the hair. Stylists needed a way to help support hair integrity throughout the service while still achieving the results their clients desire. That's where the Plant Based Reinforcement Additive comes in.

Developed with advanced plant-based technology, this innovative additive was created to work alongside color and lightener services to help reinforce the hair, improve manageability, enhance shine, and support healthier-looking results.

It's not about changing the service. It's about elevating it.

For stylists, it means greater confidence behind the chair. For clients, it means hair that looks beautiful and feels better after the service.

Driven by Plants. Proven by Professionals.

What makes FORMULA 18 Plant Based Reinforcement Additive different?

The answer lies in three carefully selected plant-based technologies designed to help support hair integrity throughout chemical services.

🌱 Pea Peptides help support the hair fiber by providing plant-derived amino acid building blocks that contribute to the appearance of stronger, healthier-looking hair. These peptides help improve the feel of the hair while supporting softness and manageability.

🌿 Resurrection Plant is known for its remarkable ability to survive extreme dehydration and return to life when moisture becomes available. In haircare, it is valued for its ability to help support moisture retention and improve the overall condition and resilience of the hair.

💧 Tamarind Extract helps provide hydration and conditioning benefits while supporting smoothness, softness, and shine. Its moisture-binding properties help improve the feel and appearance of the hair throughout and after chemical services.

Together, these three plant-based technologies work to help support the hair during color, lightening, and other chemical services, helping maintain softness, manageability, and a healthier-looking result.

Because modern haircare isn't just about achieving beautiful color. It's about helping preserve the quality of the hair every step of the way.

Driven by Plants. Proven by Professionals.

🔥 Two transformations. One class. Endless inspiration.

Mark your calendars for August 24th at 10:00 AM PST and join FORMULA 18 x for a FREE Zoom Class featuring The Ultimate Refresh and The Big Chop.

From refreshing existing color and bringing hair back to life to making the bold decision to start fresh with a dramatic cut, Heather will share her techniques, service strategies, and creative approach to transformation services.

If you've ever wondered how to create a major impact behind the chair while maintaining beautiful, healthy-looking hair, this class is for you.

💻 FREE Zoom Education
📅 August 24th
⏰ 10:00 AM PST

Come learn, get inspired, and see why transformation services are some of the most rewarding moments in the salon.