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Why Email is Still One of the Best Marketing Tools

Aside from its use in marketing, email is the standard tool for communicating with customers.

Email has a built in element of trust. Consumers are used to engaging regularly with their email accounts to accomplish important tasks in their life.
For example, consumers rely on it when they purchase online to find out about their order and communicate with the store.

Consumers also rely on email to get appointment and reservation confirmations, to get communications from their doctors, and updated from organizations they belong to.
Email is a popular way to receive virtual tickets that can then be scanned for entry into a venue.

Email has withstood the test of time when other social media platforms and communication methods have come and gone. For example, most businesses find it impractical or not economical to consistently keep in touch with customers by mail or phone.

Email is one of the best ways to consistently stay in touch with your customers, and one of the keys to effective marketing is consistency. It builds trust, and keeps a customer aware that you are there to serve their needs.

To avoid having your customers ignore your email you need to provide value in your email.

One of the best ways to do that is to make your email personalized and targeted. Segment your customers into different lists based on what they like and their preferences. Then the emails sent to each customer list can be personalized in terms of subject line, images and message.

Read the full article on this topic at inc.com

Why Email Marketing Is Still Important in the Digital Era

https://www.inc.com/peter-roesler/why-email-marketing-is-still-important-in-digital-era.html

Why Email Marketing Is Still Important in the Digital Era It's not the coolest new thing. It just gets results.

Changing Your Website’s Domain? Don’t Lose Your Ranking.

If your website has a good ranking on Google, and then you change your website’s domain, your website will lose all its ranking. Which means less leads and less sales.
How do you prevent this from happening? You need to implement a 301 redirect.
A 301 redirect is a permanent redirection. Sending traffic from your old domain to your new domain. Best of all, it passes the full ranking power from your old pages to your new pages at the new domain.
The 301 redirect is indicating to both browsers and search engines that your website pages have moved permanently. Search engines interpret this to mean that not only is the page at a new domain but the content has moved too. The search engines will carry over the full ranking power of your old pages to the new pages, at the new domain.

How to do you add a 301 redirect to your website?
It requires special instructions being added to a special file located with your website files. Specifically, your .htccess file which is used to configure how your web server operates. You can ask your web developer or hosting company to do this for you. This updated .htaccess file is added to the website files of your original website at the old domain. Then when people visit your old domain they will automatically be sent to your new domain. It is recommended to keep hosting your old website for at least one year to redirect all traffic.
Using a 301 redirect when you change your website’s domain will preserve your search ranking and make it easy for visitors to find your website’s new location on the web.

What is Web Hosting?

Web hosting is the service that makes your website available to the world, and allows visitors to see your website on their smartphones and computers.

A website is essentially a collection of computer files that get interpreted by your web browser. If someone wants to see your website they have to access those files, and they will typically do that by using a web browser on their smartphone or computer.

Companies that provide web hosting services operate large data centers. These data centers have high speed, high data transfer connections to the internet. A data center contains a collection of special computers called servers. These servers have special software that gives them the capability to process requests to view a website from the outside world, and then to send out the appropriate files.

These web hosting companies rent out space on their computer servers, which allows you to place your website files on one of their servers. Once your website files are on one of the web host’s computer servers, your website is accessible by anyone from anywhere in the world through a web browser.

When someone wants to visit your website, and they put in your web address, their computer or smartphone connects with the server computer at your web host. Then your web host sends the appropriate webs site files to the visitor’s smartphone or computer, and this makes your website appear in the visitor’s browser.

You might be wondering how that visitor’s smartphone or computer knows how to find and connect to the specific web host server where your website files are stored? Your website domain takes care of this. A website domain is what tells a visitor’s smartphone or computer where to find your website files on the internet. Your domain acts like the address for your website files at the web host you are using, and passes this location information on to the smartphone or computer of anyone trying to view your website.

Web hosting is a requirement of having a website that can be viewed by the world. Without web hosting your website is not available or visible on the internet.