Action Research

Action Research

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Changing behavior for the public good by applying marketing and social science to outreach programs that promote safe, healthy and sustainable communities.

07/06/2026

When you co-worker celebrates Independence Day weekend a little too hard... 🐶😂

Photos from California Water Association's post 05/14/2026

Our President, Jennifer Tabanico, enjoyed the opportunity to speak today at the California Water Association’s Spring Policy Symposium on water, trust, and communication.

She loved joining leaders from across California’s water sector to discuss how behavioral science and community-based social marketing (CBSM) can support more effective communication, stronger public trust, and greater understanding of what it takes to maintain safe and reliable water systems.

Jennifer appreciated the thoughtful conversations around infrastructure investment, affordability, emergency response, and the importance of clear, transparent communication.

She is grateful to have been part of such an important discussion. Great work, Jennifer!

05/04/2026

Happy Monday from our Chief Happiness Officer, Ash! 🐶

Ash's new wellness initiatives have been best in show, including:
-Mandatory belly rubs from anyone entering or leaving Joey's office.
-Fetch on the hour, every hour.
-Strategically taking all meetings outside.

Thank you for making the start of our work week less ruff, Ash! 👏

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3630 Ocean Ranch Boulevard
Oceanside, CA
92056

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Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm