Extension Ecom LLC

"We've kind of let you guys just have a reign on those things — and we've seen growth. Growing and growing and growing." - Daniel

Their previous agency was slow on account violations, didn't send reports, and didn't flag issues proactively. For a brand dealing with frequent search suppression issues, that's not just frustrating — it costs real money every day a violation sits open.

What they wanted was simple: someone who actually knows what they're doing, moves fast, and feels like a partner — not a vendor handing down decisions.

"We want to see that it's a partnership, not just kind of like a dictatorship. We have good ideas too — we want to see them implemented quickly."

Since switching: brand store launched, violations handled fast, and consistent growth month over month. Their word for working with us — pretty seamless.

Checkout the full testimonial here: https://www.youtube.com/watch?v=RuszI5VnDZ8

Daniel's Testimonial for Extension eCom (Cannadips) This video highlights Daniel's experience working with the Extensio...

I was reviewing an account where ad spend increased from $21,181 in Q1 2025 to $26,360 in Q1 2026.

More spend.

But their impressions decreased by 68.2% YoY. 👀

The issue is that they had one campaign making up a majority of all spend with 30+ ad groups.

It had a 50% top-of-search bid modifier applied to ALL of them, inflating CPC and decreasing 'total' visibility.

That bid modifier pushed ALL 344-431 targets in that campaign to Top of Search — not just the priority ones, not just the ones performing well, all of them.

Budget was spread thin.

No keyword got a real ToS push.

The correct PPC structure you need to be using:

→ One campaign. One ad group. One Parent ASIN.
→ Isolate your top-performing keywords.
→ Apply bid modifiers only to the targets you actually want to rank for.

Your visibility won't fix itself.

But a cleaner campaign structure will stop you from accidentally working against it.

Spending more doesn't guarantee more exposure.

Structure determines how good your ads can actually perform.