Celsius Advertising

One of my favorites from the Superbowl.
Act Like You Know:60 | GoDaddy Super Bowl Commercial 2025
https://www.youtube.com/watch?v=CHbOUpiHiwc

Building A Consistent AND Flexible Brand
(from Hubspot)

You may be thinking, "Wait a minute, how am I supposed to remain consistent while also being flexible?"

Good question. While consistency aims to set the standard for your brand, flexibility enables you to make adjustments that build interest and distinguish your approach from your competition.

A great example of this type of strategic balance comes from Old Spice. These days, Old Spice is one of the best examples of successful marketing across the board.

However, up until recently, wearing Old Spice was pretty much an unspoken requirement for dads everywhere. Today, it's one of the most popular brands for men of all ages.

The secret? Flexibility.

Aware that it needed to do something to secure its place in the market, Old Spice teamed up with Wieden+Kennedy to position its brand for a new customer base.

The result: A brand that resonates with a younger generation!

What is YOUR Brand? How well do you maintain your Brand Equity across all media applications? Call us to set up a consultation.

Good input on demonstrating your unique positioning.

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