Brightwell Design

We're not 100% Irish, but we're 100% celebrating. Happy St. Patrick's Day. 💯 ☘️

Norwescap has more than a dozen community outreach programs. But each program had its own distinct logo, making their connection to Norwescap unclear. So in addition to refining the main logo, we set up a system of program logos to provide simplicity and immediate identification with the brand.

See the full case study: https://www.brightwelldesign.com/project/norwescap/

💙💖💛🖤 CMYKiss ME 💋

We're observing International Coffee Day with a cappuccino — and a look back at a project close to home. Our friends at The Dell Coffee Co decided to step up and fill the need for a local cafe in downtown Oradell, NJ, right around the corner from our office. We stepped in to provide a logo, signage, and in-store graphics.

Every project has its unused concepts...but that doesn't mean we can't show them off. These alternate proposals for the Oradell Farmers Market ranged from classy to playful.

Know any farmers markets in need of a brand? 👀