Fresh Concepts

Interesting perspective from HALO CEO Jim Hilt on the future of branded merchandise and brand experience. As client expectations continue to evolve, it's exciting to see where the industry is headed.

The Next HALO | HALO Branded Solutions HALO has always been a company that helped shape this industry. What's exciting now is where it's headed next. Our CEO, Jim Hilt, sat down with PPAI - Promotional Products Association International to talk through HALO's next chapter — how the company is moving from transactional products to syste...

The strongest brands aren't built through a single campaign or touchpoint.

They're built through a connected set of experiences that people see, use, wear, carry, and remember.

New consumer research from PPAI reinforces the impact of branded merchandise when it's useful, relevant, and thoughtfully executed:

• 48% of consumers said it led them to look up a brand
• 39% said it led to a purchase

When brand expression becomes part of everyday life, it does more than generate impressions. It helps create lasting connections with customers, employees, and prospects.

Take a look at the research below. If you're thinking about new ways to bring your brand to life, let's connect.

The Things We Don’t Throw Away PPAI's Consumer Study reveals insights into the logic behind when and why an end user might throw away a branded merch product.