Net Conversion

AdventHealth needed to move beyond breast cancer awareness to drive life-saving mammogram appointments in Northwest Georgia 🩷

We helped them launch the “Light Your Porch Pink” campaign—a powerful, community-driven initiative that transformed a health call-to-action into a vibrant movement.

🩷 20,400 pink light bulbs distributed (a 42% increase YoY) 
🩷 Lead volume for mammograms skyrocketed to 3x the average during the campaign period.
🩷A robust multi-channel digital strategy, including top-performing Meta and YouTube Shorts, delivered over 851.5K impressions.

We are incredibly proud to partner with a brand like AdventHealth, whose creative, community-centric strategy successfully converts awareness into measurable, life-saving action.

See how this campaign lit up the community and drove critical health outcomes:. Link in bio!

Last week, our team gathered for our internal summit to align on our collective vision for 2026. It was more than a meeting; it was a blueprint for the future we’re building as one integrated team. 

Together, we shaped our 2026 mindset, not just through learning, but through reflection, collaboration, and alignment that ultimately laid the foundation for the story we’ll write together in 2026.  👏📈

Yesterday, our team was honored to attend the grand opening celebrations of the new Universal Epic Universe Park! 🎉 We were so excited to support our long-time partners, Universal Destinations & Experiences, on this monumental occasion. And let us tell you, this park is anything short of epic! Prepare to have your minds blown!

Google Marketing Live has concluded, and let’s just say that Google is officially cementing AI’s role not just as an assistant, but as your strategic partner. Our take? While AI unlocks unprecedented efficiency and personalization, the human touch remains essential for true creativity and strategic vision.

Here are our top 6 key takeaways from :

🚨 Expanded Ad Placements: Ads are now integrated into AI Overviews and AI Mode on desktop, connecting brands with customers earlier than ever.
🚨 Cinematic Creative AI Tools: New AI models like Veo and enhanced Asset Studio turn static images into dynamic videos and simplify high-quality creative generation.
🚨 Smart Bidding Exploration: AI is now helping uncover high-performing, previously missed search queries for greater conversion opportunities.
🚨 AI Max for Search Campaigns: A new one-click suite bringing advanced AI to Search campaigns for expanded reach and optimized performance.
🚨 Enhanced Marketing Insights: New tools offer clearer, privacy-safe testing, cross-channel analytics, and a unified Data Manager for smarter decisions.
🚨 AI-Powered “Agentic” Tools: Proactive AI agents in Google Ads and Analytics actively create, optimize, and troubleshoot campaigns in real-time.

What are you most excited about? Check out our blog (and yes we cover all the details in our lengthy blog) to read through the full takeaway from GML this year and our POV on how you’ll see these updates affecting the industry. Link in bio 🔗