Lavaco Solutions

Our Brand

The LAVACO name and identity was developed by CREATIVO Partners for Ryan Miccio the founder. LAVACO is a combination of two words Lava & Co, however its deeper than that. Some meanings are evident others are more in-depth but they are powerful and present.

LAVACO's essence rests in the word lava which has a double meaning on to itself. Lava is derived from Lavare, Latin for wash/washing but it also finds its roots in history, the Italian language and nature. LAVA is more commonly known as multan lava, the extremely hot substance that scorches the earth slowly as a result of a volcanic eruption. Lava changes the landscape with powerful heat.

THIS IS WHERE THINGS GOT INTERESTING, LAVA HAS A POWERFUL HISTORY AS IT IS ROOTED IN BOTH WATER & HEAT. THESE TWO WORDS ARE ACTUALLY RELATED AND CONNECTED THROUGH TIME.

Once the LAVACO name revealed itself it was time to craft an identity equally as compelling. To do so we continued along it's Italian origins. CREATIVO developed a design methodology based on the work of Massimo Vignelli. Characterized by bold, simple and clear design Massimo has branded some of the worlds most recognizable and established brands. His approach is rooted in simplicity. CREATIVO focused on simplicity as Massimo advocated, limited typefaces, limited colors and maximum clarity and emotion.

 ...