Burn the Boats

All my life I’ve loved dancers. It is mesmerizing to watch people move to music with purpose. I got the opportunity to hire Michael Jackson’s choreographer for this Toyota shoot. And to see her work with the dancers is poetic.

Storyboarding for our Toyota project. We do this to give the client a visual feel for what we are going to do. This also helps production design and our team all be on the same page. Storyboards are a great blue print for a project and keeps things on the rails with setting expectations.

This is the first logo redesign we have done since 2007. The old logo will always have a special place in our heart. But we’re in love.