Celtic Chicago, Inc.

We had a great day walking the floor at the National Restaurant Association Show right here in Chicago. It’s always inspiring to check in on the industry’s emerging innovations and keep our finger on the pulse of modern booth design and experiential marketing. (And yes, we definitely snuck a sample or two.)

On the food tech front, automation and operational efficiency clearly remain the name of the game. From AI-powered upselling and personalization tools to robot delivery and smart kitchen equipment (think programmable induction ranges and battery-powered cordless gear), the brands that can clearly communicate their efficiency impact in a human-centric narrative are the ones winning the floor.
And don’t sleep on the GLP-1 impact. 1 in 8 American adults are now on GLP-1 medications and they're dining out less frequently and demanding smaller, customizable portions when they do. The brands that can help meet the rapidly evolving menu demands of these customers will be well positioned for impact.

Ready to make your brand stand out at the next show? Connect with the team at https://hubs.la/Q04h2w2x0 or shoot us a DM to see how we can help tell your story in the food and beverage space.

The Chicago Advertising Federation's 2026 ADDYs was an absolute smash hit!

It was an honor sharing the room with the brilliant minds of the Chicago advertising community and seeing them recognized for their incredible work. Congratulations to Chicago Advertising Federation and all the nominees and winners. A huge shout out to our our Celtic Associations team who put countless hours of effort, collaboration, and commitment into organizing this event.

Amazing job team! Your passion and effort clearly showed, and we already can't wait for next year.

Clear, actionable Key Performance Indicators (KPIs) act as a compass, guiding your efforts and keeping your activity focused. In our blog we highlight why KPIs matter, tips for creating KPIs, and examples of specific KPIs to help kickstart your tracking efforts. Read the full blog on our website to dive into marketing growth.