Make Each Click Count University

🚨 Are your Performance Max campaigns showing for competitor brands or off-target searches?

You're not alone — and yes, it's as frustrating as it sounds. 😤

In my latest video, I dive into Brand Restrictions and Negative Keywords in Google Performance Max campaigns — and how you can actually start regaining control.

Here’s what you’ll learn:
✅ What brand exclusions really do (and how to get access)
✅ How to use account-level negative keywords without wrecking your whole account
✅ Why excluding your own brand might be a smart move
✅ Pro tips to make PMax automation work for you, not against you

👉 Watch the full video here: https://youtu.be/MTBaUwLQU-E

If you’re running ecommerce ads or just trying to make sense of how to steer PMax, this one’s a must-watch.

Drop a comment if you’ve had issues with PMax showing on searches you never wanted — let’s compare notes!

Brand Restrictions and Negative Keywords in Performance Max Campaigns 🚫 Performance Max: Brand Restrictions & Negative Keywords Explained 🚫If your Performance Max campaigns are showing for competitor brands or irrelevant sear...

Are you using AI and Amazon Marketing Cloud (AMC) to boost your Amazon Ads? If not, you might be leaving serious money on the table.

In my latest video, I break down exactly how AI is changing the game for ad optimization—and how AMC gives you deep insights into your customers’ entire journey.

✅ Smarter bidding with AI
✅ Better targeting with real-time data
✅ More sales by tracking high-LTV customers
✅ Retargeting strategies that actually convert

📺 Watch the full video here → https://youtu.be/OT1YJpf6DaU

If you're selling on Amazon, this is a must-watch. Drop a comment if you’ve started testing AMC or want help setting it up. Let’s grow your results together!

AI-Driven Ad Optimization & Amazon Marketing Cloud (AMC) Amazon Ads are evolving fast—and if you’re not tapping into AI automation and the Amazon Marketing Cloud (AMC), you’re already behind.In this video, we break...

💻 Google Ads is going cookieless—are you ready for what’s coming?

Google is phasing out third-party cookies, and if you're running ads, this shift is going to impact everything from targeting to retargeting to conversion tracking.

In my latest video, I break down:
➡️ What’s actually changing
➡️ How retargeting is evolving
➡️ Why first-party data is now gold
➡️ Tools like Enhanced Conversions & server-side tracking
➡️ How to stay profitable in this new privacy-first world

Whether you're managing Google Ads for eCommerce, lead gen, or branding—this is a must-watch.

🎥 Watch the full video now:
👉 https://youtu.be/WjHX5znPdqU

Let me know what you think in the comments. Are you already adjusting your campaigns?

The Post-Cookie Era: Adapting to a Cookieless Google Ads World Third-party cookies are on their way out—and that’s shaking up everything we know about Google Ads targeting, retargeting, and conversion tracking.In this vi...

Google Ads CPCs Are Rising—Here’s How to Fight Back! 💰🔥

Noticing your cost-per-click (CPC) going up lately? You’re not alone. Increased competition, automation, and shifting user behavior are driving costs higher—but that doesn’t mean you have to overspend to stay competitive!

In my latest video, I break down:
✅ Why CPCs are rising (and what you can do about it)
✅ How to lower CPCs without hurting conversions
✅ Smart budget strategies to maximize ROI
✅ How to scale efficiently without doubling your ad spend

💡 Google Ads isn’t about spending more—it’s about spending smarter!

🎥 Watch the full video here: 👉 https://youtu.be/Sxu491h3HI4

Have you seen rising CPCs in your campaigns? What’s been working for you? Let’s talk in the comments! 👇

Rising CPCs & Budget Efficiency Strategies for Google Ads 1 Rising CPCs & Budget Efficiency Strategies for Google Ads🚀 Google Ads CPCs are climbing—but that doesn’t mean your budget has to spiral out of control. In t...