Medical Device Success, Inc.

Episode 79 - Foundation of AI in Healthcare and MedTech with Jonathan Chen, MD, PhD, Stanford

Let me start out with a factoid. Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published. How in the world are clinicians and hospital systems expected to keep up with that data to be sure they are delivering the best care for their patients? How are MedTech companies to know how they fit in? To help us understand this huge issue is our guest, Jonathan Chen, MD, PhD, Assistant Professor of Stanford Department of Medicine and the Center for Biomedical Informatics. Jonathan will help us out in this second episode related to Artificial Intelligence in medicine and MedTech. He is one of a new and unusual breed of clinicians that has extensive education and training in medicine and computer sciences and informatics. I am calling this episode “Foundation of AI in Healthcare and Medtech” because we spend a lot of time talking about the key foundational elements for AI and where it may make the biggest difference related to our scarcest resource in medicine today. That scarce resource is trained healthcare professionals. We will explore:
• the difference between bioinformatics and medical informatics
• recommender algorithms
• the iron triangle of healthcare
• “The decaying relevance of Clinical Data…”
• “The Wisdom of the Crowd or the tyranny of the Mob”
• what can be done with the masses of unlabeled data
• and where does MedTech fit into all of this.

I recommend listening to Episode 77 – An introduction to AI in Medtech with Bertalan Meskó, MD, PhD, The Medical Futurist. Look to the show notes for links to Jonathan’s LinkedIn profile and a couple books he recommends. If you are like me, you may listen to podcasts at higher playback speeds. I don’t recommend that today. Jonathan and I move quickly through a lot of information. If you like this podcast, recommend it to a friend via the share link in your preferred podcast player.

During the month of February, all new membership fees to the MedTech Leaders community are being contributed to HERhealthEQ.org. You learned about HERhealthEQ last week when I interviewed Marissa Fayer, the founder of this organization. For those of you that don’t know, MTL is an online community of MT professionals. Annual membership costs about 4 cups of coffee and there is a free trial. You can learn more at MedTechleaders.net.

Now Go Win Your Week!!

The Medicial Device Success podcast is ranked #2 in the top 20 medical device podcasts by Feedspot https://blog.feedspot.com/medical_device_podcasts/

Podcast Link – https://bit.ly/3GxTokP

Episode 79 - Foundation of AI in Healthcare and MedTech with Jonathan Chen, MD, PhD, Stanford - Medical Device Success - Ideas You Can Put To Work Today! Let me start out with a factoid. Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published. How in the world are clinicians and hospital systems expected to keep up with that data to be sure they are delivering the best care for t...

Episode 78 – Paying It Forward in MedTech with Marissa Fayer, Founder of HERhealthEQ
What percentage of death due to cervical cancer are in 3rd and 2nd world countries? You will be shocked by the answer. It is inexcusable considering how simple the test is to detect it. HERhealthEQ is a non-profit organization that is a little different than what you may consider the typical medically related non-profit looks like. Today, you will learn more about the inequity in women’s health in 3rd and 2nd world countries and how Marissa’s efforts contribute to bringing equity to underserved populations of women. She frequently jokes that this journey started in a bar. You will learn about that too. Marissa is also a successful MedTech engineering and business consultant. By the end of the podcast you will have some ideas about how you can contribute to heath equity.

Most of you know that I am also the host of the MedTech Leaders community. It is a place where professionals like yourself get together to share ideas and solutions and learn from subject matter experts. Tell you what, for the month of February, all funds from new memberships will go to Marissa’s HERhealthEQ.org. Membership costs about 3 or 4 cups of artisanal coffee. So, it is not expensive. Seven new members will equal a $100 contribution. I call that a win win. You can learn more at medtechleaders.net

Be sure to look in the show notes for links to Marissa’s HERhealthEQ website, her consulting website and her LinkedIn profile link. If you like this podcast, please recommend it to a friend. An easy way to do that is to share it using the share link in your preferred podcast app.

Now Go Win Your Week!!

Podcast Link – https://bit.ly/3Gi3whg

Episode 78 – Paying It Forward in MedTech with Marissa Fayer, Founder of HERhealthEQ - Medical Device Success - Ideas You Can Put To Work Today! Reading time: 2 – 4 minutes What percentage of death due to cervical cancer are in 3rd and 2nd world countries? You will be shocked by the answer. It is inexcusable considering how simple the test is to detect it. HERhealthEQ is a non-profit organization that is a little different than what you ma...

Episode 69 - Back to the Front Line of MedTech Sales with Chip Helm
Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conversation. Chip is passionate about sales as a career and very enthusiastic about his career with Cook Medical. We are going to talk about the foundation of his career, the differences between government sales and community hospital sales, how Cook Medical helped field sales reps throughout Covid and how the sales environment has changed with the pandemic. Chip will confirm that sales is harder work in this pandemic environment.

Chip is also an author of two books on sales. In the show notes you will find links to Chip’s LinkedIn profile, his books and his personal website.

Now Go Win Your Week!

Podcast Link -

Episode 69 - Back to the Front Line of MedTech Sales with Chip Helm - Medical Device Success - Ideas You Can Put To Work Today! Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conversation. Chip is passionate about sales as a career and very enthusiastic about his career with Cook Medical. We are going to talk about the foundation...

Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm

This is a special episode. Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers which is on Inc. Magazines list of top 10 Marketing Books of All time. He has written several other books on marketing relative to disruptive technologies. Geoff is highly regarded throughout the high-tech world. Today, Geoff will take us on a tour of the Technology Adoption Life Cycle and then we dive into details of early market challenges and then the ultimate challenge of crossing the chasm into the mainstream market. We talk about disruptive technologies, early adopters, key opinion leaders, signs you are approaching the chasm, the pragmatists on the other side of the chasm, pragmatists in pain, the bowling alley, the tornado, mistakes to avoid and much much more. By the way, in our discussion the terms visionary and early adopter are interchangeable. Also, the terms pragmatists and early majority are also interchangeable. Everyone involved in leading a MedTech company and marketing and sales will learn a lot from this episode.

You will hear me refer to several attendees to this event. Three countries are represented. The Netherlands, the Czech Republic and the United States. These people are all members of the MedTech Leaders community. I always set up interviews as live virtual events so members can attend. If you want to learn more about the community, go to medtechleaders dot net.

Now Go Win Your Week!

Podcast link - https://bit.ly/3isYp51

Video cast link - https://youtu.be/yLIXW9a2KwE