Uncommon Bold

Uncommon Bold

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Uncommon Bold is a San Francisco-based healthcare brand strategy studio with a focus on building a s

Photos from Uncommon Bold's post 01/22/2024

In our often perceived complex and unquestionable sector, writers possess the ability to reshape our understanding of medicine and redefine what is considered acceptable, inspiring, or inhumane. To promote more impactful writing, we conceived the idea of hosting a writer's workshop for healthcare reporters during this year's  conference.

The initiative quickly and miraculously came together, supported by the . Thomas Goetz, a highly regarded figure and former editor of , as well as a two-time book author, willingly shared his expertise. Joining the cause with enthusiasm were Beth Kutscher, health editor and author of the Path to Recovery newsletter, and book marketing expert Stephanie Moon. LinkedIn generously provided their downtown community space, and .s.photography volunteered to capture photos. Invitations were extended to freelance and staff healthcare reporters covering diverse beats to participate in the workshop.

Collectively, we engaged in lively discussions about the book production process, covering aspects such as writing proposals, finding agents, testing topics, and the crucial role of marketing. We also explored careers in healthcare writing and emphasized the significance of this work. We exchanged "insider" secrets about publishing that are typically guarded, inspiring and motivating each other to persevere in our endeavors. We hope to do this again!

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