Lula Commerce

Loyalty is on every brand's roadmap for 2026, but it is easy to spend a fortune chasing the app and miss what actually drives results. On our recent Commerce Corner episode, Peter Rasmussen, Founder and CEO of Convenience and Energy Advisors, reframes what a loyalty program really is.

Peter walks through the questions that matter and explains that the real value is the customer data you collect and how you use it. Data shows that loyalty members spend 18% to 30% more, and that lift runs even higher for brands that are heavy on to***co. The app matters, but the data is what pays off.

Watch the full episode wherever you stream podcasts!