Ladies Who Scale

I don’t know who needs to hear this but you will always be refining your message.

And that means, you don’t need to *wait* to do something else until you’ve “nailed your messaging”

You are a human and as such, you are always growing and evolving.

So is your market.

And that means you will always have some new level of insight about your market.

And therefore you’ll want to update the way you speak to your market… and your ideal clients.

Business is a journey, not a destination.

Do not hold off on taking steps to grow your business while you try to get something “perfect” first.

This will keep you moving forward and driving the momentum forward in your business.

Do one thing.

Stop fragmenting your focus every year with a bunch of different strategies.

Too many coaches are spreading themselves thin and driving themselves into burnout by doing a different strategy every month instead of focusing on just one thing and getting really, really good at it.

Imagine if you didn't have to create new stuff all the time and could instead work on just one thing and make it amazing by refining and optimizing it over and over again.

You know what you’ll get??

Scalable results.

Work a strategy, prove it and improve it.

Then you’ll know you’re ready to scale it.

And then you can drive your results way faster without hustling all the time with yet another new offer or strategy.

Stop reinventing the wheel ever week/month/quarter and instead put your strategy on rinse and repeat.

It will change your world and your results!

Skills can be taught, attitude can't.

Athena and I have interviewed at least 100 potential job candidates over the last few years…

And almost every time we hire someone, it is based on our intuition and not on their resume.

As you’re building your empire, you will need to build your team and often the positions you are looking to hire into are not traditional roles, so hiring can be tricky at the outset.

However, if you go into the process of building your team with the understanding that you are hiring for attitude, not just qualifications, you are able to approach the process of hiring in a much different way.

Instead of focusing on job qualifications as the only determining factor, you can focus on who that person is, how well they can handle change and pivoting, how they manage stress, what kind of a leader they want, and where their passions lie.

What this will do is show you the type of attitude this person has and if they’ll be a good fit for your company’s culture.

Why?

Because you can teach them what they need to know once you hire them.

But you can’t teach someone to be passionate and excited about what you're doing.

So hire someone with the right attitude and teach them what they need to know to bridge the gaps.

Being a great leader will drive them forward.

And if you’re ready to grow your team and scale, comment below for details about SCALE Lab, our program for female coaches who want to scale and create a sustainable legacy coaching empire.

Want to get your team motivated?

Besides being an amazing leader, you can leverage the power of friendly competition to drive more results into your business.

Athena and I love to challenge our team to get even better results by occasionally running challenges with a prize for the first person to hit a metric.

It gets your team even more excited and fired up to get results, and it will benefit the company.

Win/Win!

What’s the difference between a goal and a vision?

Hint: you need both

Vision is where it starts…

Your vision is the big picture.

For me - the vision is and has always been a life of utter freedom.

No one to answer to about our schedule.
The ability to be and live almost anywhere (with a wifi signal).
To be there for our kids when they need me.
Being financially free…

All of this drives me forward over the long term.

But the goals….

The goals are measurable and specific.

The goals are what will drive me forward day-to-day, month-to-month, quarter-to-quarter.

The goals are how you achieve the big vision.

Without the goals, the vision is nearly impossible.

And without the vision, the goals don’t have meaning.

Trust is as valuable an asset in business as your lead gen strategy.

When you don’t trust yourself, you start-stop.

It’s like trying to get a manual car out first gear but you keep jerking back and forth or you’re giving it a ton of gas but nothing’s happening.

You’ll get nowhere fast and you’ll likely burn a lot of gas doing it!

When you trust yourself, you know you’re making the right decisions…

And even if that decision doesn’t lead to a “win” it will lead to a lesson…

Because that’s just it… when you trust yourself you have no fear because you know you’ll figure it out.

You know every bump in the road is an opportunity and you know that whatever happens, it’s happening *for* you and it’s just another step on the path of growth.

Trust, trust, trust.

It will pay off in the long run!