Emerje Marketing

Do you have "big business envy"?

You're not alone looking at huge corporations and thinking that you're worlds apart from them being a small business or start-up.

But remember - they didn't start out that way. They were like you once. And the strategies that they used when they were smaller are the very strategies that helped move them into the corporate sphere.

I know this because I've worked in both camps. I've worked in corporate (you'll find E*Trade and Bloomburg Industry Groups on my CV) and I've worked with small businesses and start-up owners too.

These are the four strategies from the big players that your small business can use:

1. Invest in the right technology.

Some of the industry standard and best tools are available for a low monthly/annual cost - shop around and see what works best for your business

2. Prioritize your customers

Focus on having a customer-first approach and make sure you're prioritizing their needs, whatever your business size

3. Create a powerful brand

You don't need a HUGE marketing budget for this like you used to. Make the most of social media, YouTube, podcasts or a blog

4. Find the right people

It might be time to look at outsourcing some work, especially if you and your partners are wearing too many hats. Hiring someone means you benefit from their years (or decades) of experience to help with a specific issue or area, freeing up your staff to do other things.

Follow me here, or through https://linktr.ee/erikaetlen as I share more about successful marketing for growth.