Efexx

That’s why I moved from Philly to Florida 🌴

If Hampton inn made sneakers… nobody’s lining up.
But if Nike opened a hotel? You already pictured it. 🏀🏃‍♂️

That’s the difference between a logo and a feeling.

Nike didn’t win because of shoes.
They won because of association —
Michael Jordan = greatness.

When people think of Jordan, they don’t see sneakers…
they see the greatest to ever do it.

Your business isn’t built on what you sell.
It’s built on what people feel when they hear your name.

So ask yourself:
What does your brand make people imagine? 👀