Tempest

Tempest's Q3 2025 Destination Website Performance analysis is live! We reviewed data from nearly 80 destination websites to understand where traffic is coming from, how engagement is shifting, and what it means for DMOs heading into 2026.

A few takeaways:

✅ Organic traffic continues to lead with a 72% engagement rate
📉 Just 39% of sites saw YoY organic growth in Q3
🤖 LLMs now drive 0.30% of all sessions (up from 0.19% in Q2)
💻 94% of that traffic came from ChatGPT; Perplexity accounted for just 3%

📊 Read more → https://www.tempest.im/blog/q3-2025-destination-website-performance/

Our new website is LIVE with itineraries, restaurant recommendations, local events, and plenty of travel inspo. ✨ Come on over to visitop.com & check out what’s new! 💻