Eric Rounds Branding Agency & Web Solutions

Have you all seen this hilarious scene from the first episode of Season 2 LOOT with Maya Rudolf when she doesn't know what a PDF is?

But that's not you… is it?

Is it??

If it is… no worries… I got ya!

𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗧𝗵𝗲𝘆? Graphic and image files come in different formats. Just like a text document can be a .doc, .txt, .rtf… these files have different use-cases and work best for specific purposes.

𝗦𝗩𝗚 = 𝗩𝗲𝗰𝘁𝗼𝗿 Scalable Vector Graphic is perfect for logos and icons. Mostly for websites. Most vector apps like Adobe Illustrator also can open an SVG.

𝗕𝗶𝘁𝗺𝗮𝗽 bitmap images are made of pixels and need to be sized accordingly for how and where they are used. Ideal for photos and complex illustrations

𝗩𝗲𝗰𝘁𝗼𝗿 vector images are made of shapes and can be scaled without resolution issues like a bitmap. Ideal for logos and icons

𝗝𝗣𝗘𝗚 = 𝗕𝗶𝘁𝗺𝗮𝗽 One of the more commonly known file formats. This bitmap file has excellent compression and can look great while being a small file size, perfect for photos.

𝗣𝗡𝗚 = 𝗕𝗶𝘁𝗺𝗮𝗽 PNG’s have a special power… transparency and smooth quality gradients. PNGs are perfect for illustrations and graphic design elements.

𝗧𝗜𝗙 = 𝗕𝗶𝘁𝗺𝗮𝗽 TIF files are mainly for high resolution bitmap images for print. It also has transparency ability through an alpha channel. It supports RGB and CMYK color spaces.

𝗪𝗲𝗯𝗣 = 𝗕𝗶𝘁𝗺𝗮𝗽 With superior compression compared to JPG images, and the same transparency capabilities as PNG, WebP is becoming a new standard in website images for its small file size.

Learn more about image file formats: https://www.ericrounds.com/file-formats-demystified/