Brolik

How much should you really be spending on sales and marketing? In a recent discussion, Brolik founders Jason Brewer and Matthew Sommer shared insights from working with hundreds of companies.

Watch the interview to get all the key takeaways:
- Why do some companies grow by 3% while others need 20–30%+ of their budget
- How to use unit economics to decide what to spend on acquiring customers
- How Brolik’s own increase from ~5% to 10–12% led to a 6x return

Click to learn how thoughtful investment drives smarter, long-term growth.
https://brolik.com/blog/how-much-should-companies-be-spending-on-sales-and-marketing

Are you measuring your marketing efforts the wrong way?

A consumers decision making journey isn’t linear—so why are so many marketing strategies built like it is?

The River Analogy reminds us: conversion isn’t about controlling the journey. It’s about showing up along the way with helpful, timely content that guides people forward—at their pace, not ours.

Stop forcing funnels. Start building bridges.

Click the link below to learn more about the River Analogy and how it can help your marketing efforts be more effective.

You’re Measuring Marketing Wrong (The River Analogy Explains Why) Not every customer follows the same journey. Discover a better way to think about customer acquisition, touchpoints, and marketing attribution.