The Munroe Agency

Earlier today, we had the pleasure of joining CEO Atif Saeed, Mayor Cherelle L. Parker, Councilman Kenyatta Johnson, and the Philadelphia International Airport team for the announcement of the new PHL brand and campaign launch at the 2025 State of the Airport event.

The new brand honors the airport’s 85-year legacy while setting the foundation to continue to realize its bold vision for the future. We're enormously proud to have been PHL's branding partner and are excited to continue to help PHL show the world what makes our airport, and all of Philadelphia, so special.

This was made possible because of the incredible dedication and collaboration of Chief Strategy Officer Cassie Schmid and everyone on her marketing, communications and events team at PHL, along with research partners Linda Rink and Dale Kramer and our production partner Pel Productions.

See the full case study here: https://www.munroe.com/work/phl-good-things-start-here/

Hope your 4th of July shines bright! Let's ignite bold ideas on your next marketing endeavor.

Congratulations to QuickChek for QC Rewards being named one of 2025's Best Loyalty Programs by Newsweek. So proud to have been your partner on this exciting project.