BrainDo
We are a Philadelphia-based team of experts proud to offer custom digital marketing solutions.
In this clip from Marketing Roundtable, Ben Yurchak explains how a simple personalization test led to a 2x lift in purchases.
By using a short arrival survey to understand what users actually cared about most, his team was able to pre-filter product offerings and reduce decision anxiety. This helped customers feel more confident in their choices and dramatically improved conversion rates.
Check out the full episode on YouTube and all major podcast platforms.
Watch here: https://youtu.be/OPgTXVc9Qxs
04/30/2026
Thank you to all who attended our Philly Analytics event last night, and a huge shout out to Brian M. Green for his insightful presentation on GEO! If you missed it, please join our Philly Analytics group on LinkedIn for future events which will be announced soon.
Join here: https://www.linkedin.com/groups/2003841/
02/26/2026
Thank you to everyone who attended our event last night with DataPhilly and Mindstone. We had some great discussions about AI from Tony Siu and Ben Morss.
Be sure to mark your calendar for March 25th - our next event at the BrainDo Office will be Revamping Digital Measurement to Maximize Actionability with Ben Yurchak!
02/12/2026
New on Marketing Roundtable: We sit down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore how backend systems quietly power front-end growth.
Throughout the conversation, Sarathkumar unpacks what decision science really means beyond coding, and why asking better questions often matters more than writing better algorithms. He reflects on his time at IBM, Staples, American Eagle’s logistics division, and beyond, revealing how inventory optimization, predictive maintenance, and transportation modeling shape the customer experiences we see on the surface.
Watch now on YouTube, or listen on all major podcast platforms: https://youtu.be/lGDENGOpDGU
How Backend Data Shapes Front-End Growth with Sarathkumar Nallusamy \\ Marketing Roundtable In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore h...
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