IABC Philadelphia

Meet your new communications research partner: . On April 14, learn to build reusable research assistants, choose the right copilot for the job, and more. https://www.iabcphiladelphia.org/meet_your_new_communications_research_partner_generative_ai

Learn a four-step strategy for finding your voice and from the readers’ point of view. This ability will help you engage your readers and move them to act. You’ll learn how to:
> Take advantage of the formula readers use to decide what to read.
> Top 2 rewards of reading to boost interest in your message.
> Answer the No. 1 question your reader is asking about your piece.
> Make a 2-minute perspective shift to focus your message on reader value

https://www.iabcphiladelphia.org/think_like_a_reader