WAYL.A. Creative

What an amazing year it’s been full of awesome travel, new friendships and epic installations. But none so far tops the experience of being part of the Whatnot House for New York Comicon this past October at Javits. Aside from our roll which we’ll get to in a minute, the one thing that amazed us most is the resilient heart of a collective group working toward the same goal. For a second we thought this maybe wouldn’t work given some very challenging conditions (the usual: time, labor, site, budget etc). But witnessing a team of 50 coming together and all saying ‘fk it, we’re going to make this work one way or another’, was some next level $hit. The great Vince Lombardi said ‘perfection is not attainable, but if we chase perfection we can catch excellence’. Damn was he right. Thank you to everyone that helped make this big idea a reality. You know who you are. And thanks of course to our favorite team at for entrusting, yet again, this small but mighty group of designers to help bring your vision to life.

The Deets:

- 2500sf foot print
- Javits Center, NYC
- 2 month timeline
- design/build/install
- digital house of whatnot
- New York Comicon (go big or go home)
- nailed it

Growing up we always wanted the biggest and baddest toys, and today we get to make them. Shoutout to and for letting us play in their sandbox this year. And for anyone wanting a killer Xmas gift, see their digital cube🤓

Retail styling is an under appreciated art form. But those in the biz know wassup. T pins, binder clips, accessories, color coordination, slim fit, baggy, juxtaposition, pose, weights and placement. Can make or break a space or window. To all the OG and up and coming VMers and stylists, we salute you 🫡