Yak Media

Cambridge Analytica, public confidence and what really happened.

Everyone has an opinion and what we all have to remember is, you don't know what you don't know.

The media at large is pandering to public fear and pointing fingers to grab attention, which they are really good at. Fear mongering espically when it comes to personal data and cyber security really gets people mobile.

Forbes latest article delves deep into the details of what happened and how it affects from an industry perspective, thanks to CTO of BlitzMetrics, Dennis Yu.

Dennis is generally accepted as an industry leader and having been advertising on Facebook since before there was an official ad platform, he knows a little about what happens there.

Seek the facts don't blindly follow.

Most Are Wrong About Cambridge Analytica And That Is Not The Scary Part You keep a semi-private diary. It contains personal contact information and provides periodic updates that you share with your friends about where you go, the food you eat, or sometimes what you think about life. One day, your friend took the diary and sold it to someone for a couple of bucks.

We believe this to be true.

We could fill our feed and interrupt your scrolling with some brand message and marketing gymic.

We believe in our passion and our story and commitment to our clients.

One thing all our team members have in common is a burning passion to help others.

Through that passion we tell stories, through our stories we make connections. With those connections we fulfill our purpose, to deliver value to our customers.

The methods we perform this is ever changing. Currently we leverage video content to introduce ourselves, tell out story and we do the same for the people and businesses we work with.

If the tactics change, for example the medium or platform in which out communication is delivered, we will flex as well.

Advice: utilize 60 second videos that are genuine and reflect what you believe. Remember when your friend or business you follow said something basic?

No, no you don't. But I bet you remember when your friend or someone you follow posted some truth. A truth that echoed your own. Maybe not in kind but in passion, heart, and spirit.

That is the content that builds relationships. Break through your barriers and take the first step to utilizing this amazing platform to reach people who believe what you believe.