Plethora Creative - Design Services for Authors

Many people wear 🩲. But few people are brief with their words.

But when you are, you’ll make bigger impacts and become more persuasive, trusted, and understood. How?

1. Cut the crap. Which is easier to understand—with a quick SCAN?

“We understand the near-term goals of the Smith Company leadership team to be…”

OR

“Your leadership team’s near-term goals…”

2. Going on and on? Stop. Then ask and answer the question:
📣 “What do I REALLY want to say?”

3. Always wait 24 hours before you publish. You’ll see where you can shorten and improve. But only always. 💡

How can you make your copy speak more about your buyer? Consider this... which of the following is more compelling?

▶️THIS, all about the SELLER:

"Andrea Driessen has been writing persuasively throughout her entire career. Worked in advertising. Earned a degree in journalism and advertising. Delivered a viral TED Talk. Wrote a 3-time award-winning business book. One client calls her the Female Don Draper."

▶️OR THIS, all about the BUYER:

"Andrea Driessen is a results-obsessed message strategist who’s helped hundreds of business leaders generate more revenue with their words. So they:
- Replace jargon with clarity that converts prospects into clients
- Gain a powerful ability to speak confidently about what customers need
- Save time, effort, and stress

If this was helpful or you have more questions, connect with Andrea at andreadriessen.com!

Your home page is your first impression. Did you know that the average attention span for a website visitor is around 8.25 seconds?! This requires your home page to be strong and to the point.

Easier said than done!

That's why we asked professional word-smith, Andrea, to share her favorite ways to empower your home page copy to best communicate with every viewer.

Ready to optimize your website? DM us to get started!