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What does it actually take to turn a personal problem into a product people will pay for?

Kai, founder of Habituel, started his business because he had a health condition that meant he couldn't drink caffeine – and nothing on the market solved his problem. From his kitchen, he developed a coffee alternative formulated from Lion's Mane, Chaga, and Turkey Tail mushrooms and other active ingredients. The result? A nourishing, healthy morning brew.

From just him and his fiancée, the business grew to a small team of people. This year, they entered our Business Starter Kit $10K Contest. He's now our grand prize winner.

Swipe 👇 to read his story and meet all our contest winners.

“Too late to start a blog”... What if it’s actually not?

See what keeps people from launching, and why none of it should stop you.

Ready to go live? Get everything a blog needs for less at our Bloggers' Week Sale: https://goto.space/3T6xmPj