AMF Creative

✨ ILLUMINATING WORLDS wasn’t just a campaign, it was a concept we built from the inside out.

When CSB Care came to us, the goal was clear: create a fundraising campaign that truly reflected the organization’s mission - to bring vision, connection, and independence to those who are blind or visually impaired.

We developed the strategy, shaped the theme, and designed a visual language that says it all:

💡 “Illuminating Worlds” speaks to what CSB Care does every day, opening up new dimensions of life through support, technology, and care.

From the glowing typography to the tactile nod to braille, every detail was designed with purpose, empathy, and clarity.

This isn’t just about visibility. It’s about giving people the tools and support they deserve.

All roads lead to Shomrei and this one started with an idea, a logo… and a bit of AI.

This campaign wasn’t just about a tagline (though we’re pretty proud of that too). It was about bringing a concept to life in a way that felt emotional, visual, and rooted in truth:
Shomrei is home.

So how do you show that?

We took the Shomrei logo (one of our favorite branding projects) and reimagined it as a 3D world using AI as a tool, not a shortcut. A miniature scene where paths lead inward, people connect, and the logo becomes a literal landscape of community.

As designers, we’re entering a new era where AI can accelerate creative ex*****on without replacing thoughtful design.

It still takes concept. It still takes story. It still takes vision.
Used intentionally, it helps us turn great concepts into visuals that truly resonate.

This wasn’t just a prompt. It was a purpose-driven build from concept to campaign.

Introducing the new brand identity for Klal Impact Fellowship. This program is shaping the future of Jewish communal leadership, now with a visual identity that does more than just look good.

Because a great logo doesn’t decorate. It communicates.
It tells a story in shapes, in movement, in meaning.

Here’s what this one says:
🔥 A torch that doubles as a pillar for strength, purpose, and support
🔥 A flame broken into three forms each representing Knowledge, Experience, and Values
🔥 A symbol that carries the mission, the mindset, and the future of the Jewish nonprofit world

And if you look a little closer... 👀
You’ll spot the word “כלל” tucked right into the flame.
Not a coincidence, just great design doing what it’s supposed to. 😎

This brand is built to lead, just like the fellows who will carry it forward.

Designing the AIM Auction booklet was all about creating something that felt as special as the event itself. With its wintery vibe and elegant details, we wanted it to have that high-end, memorable feel that draws people in and makes an impression. Every aspect, from the clean layouts to the polished finishes, was crafted to reflect the organization’s vision.

We love projects like this, taking something complex and packed with details and turning it into a beautiful, seamless design.

Stock photos can only get you so far, and they don’t always give off the exact vibe you’re going for. That’s where tools like AI and Photoshop come in, letting us create custom graphics that perfectly match the vision.

Do you think a design like this make an event feel more elevated and exciting?