Shift Collaborative

The best brands are built by people who lead with purpose.

We are incredibly proud that Shift Partner Sarah Mayer is recognized by Pittsburgh Magazine as a 2026 Women & Business honoree, a distinction that reflects exactly who she is and how she shows up every day.

Celebrate Sarah and an exceptional group of Pittsburgh leaders on July 8 at The Distillery Complex. Link in Pittsburgh Magazine bio for tickets.

Last month, in a kind of surprising twist, Google renamed Looker Studio back to Data Studio. Maybe you didn't notice, perhaps you don't use the free tool to track performance from all sorts of platforms. But, for us this put our reporting world back in order.

Google had its reasons for switching from Data to Looker Studio. But saying "Looker" to clients never felt right, nor connected with us showing a performance dashboard.

Learn more in this video by Adam Finer, as he breaks down exactly what’s been announced, why this is happening and what this could mean going forward in real, practical terms.

https://youtu.be/f3czOQGy7H0?si=4xwEj9U6H7CaTyF_

P.S. our favorite line from the video "Ambiguity is the enemy of successful branding." 💯

Looker Studio Becomes...Data Studio (Again!) Google has just done something quite unusual. Looker Studio is being renamed back to Data Studio.In this video, I break down exactly what’s been announced, e...