Kenneth Corbin

Tip for SaaS founders that I ran into over the past week.

Don’t mention a solidified price in your content marketing (blog posts, YouTube videos, socials, etc)

…because once you raise your price...
..you're going to be spending a lot of time updating stuff lol

The #1 marketing skill most neglect that I talk too.

It’s not Facebook ads.

It’s not Google ads.

It's not Copywriting .

It’s not even technical skills.

It’s knowing your ICP or audience to the full extent.

I'm not the only one, right?

This is killing your opportunity ratio.

Most businesses do a terrible job at nurturing leads

I was one of them.

Don't expect to book calls after one, two, or three awful sales follow ups.

Give them content. Educate them. Stay relevant.

- Offer lead nurturing as an additional service to clients

- Make sure you’re nurturing your own leads

Businesses that nurture leads make 50% more sales (according to Hubspot)

Food for thought.