WebRanking

Twitter—sorry, I’m one of those who just can’t call it “X”—has seen a noticeable drop in active users over the last year. This exodus surged after the recent presidential election, with over 115,000 users deactivating their accounts in the U.S. the day after the results. As Twitter struggles to maintain its former influence, Bluesky has emerged as a promising alternative, doubling its user base from 8 million to 16 million in just two months. It even topped the U.S. Apple App Store, surpassing big names like Threads and ChatGPT.

This migration away from Twitter has left many brands, influencers, and businesses scrambling to regain the traction they once had. What can we, as digital marketers, learn from this shake-up?