Infinitude Creative Group

Work smarter… or harder?
That’s the real question for instructional designers right now.
There’s a lot of noise about AI taking jobs. But what we’re seeing is something different.
Most organizations aren’t dealing with a lack of need.�They’re dealing with a surplus of content they can’t get to.
Outdated training.�Unused decks.�Videos that need to be rebuilt.
Not because it’s unimportant…�but because there isn’t enough time, budget, or people to handle it.
That’s where AI actually changes the equation.
It can help structure content faster.�Organize ideas.�Build starting points.
But it still takes an instructional designer to shape it into something that works.
Because the one thing AI doesn’t have is experience.
So instead of asking, “Is AI replacing instructional designers?”�A better question might be:
Are we using it to finally get through the work we’ve been putting off?
Curious how others are approaching this.
Are you working harder right now…�or starting to work a little smarter?

One of the most overlooked sales truths:

Knowing what your client wants to buy matters more than knowing what you want to sell.

Corporate training spends an enormous amount of time perfecting value propositions. Meanwhile, clients are being pitched all day, every day, by everyone they work with.

The differentiator isn’t the answer you give.�It’s the question you ask.

Good questions slow the conversation down.�They signal understanding instead of pressure.�They reveal context instead of forcing conclusions.

Sales training should focus less on delivering the perfect pitch and more on teaching people how to listen, probe, and adapt.

Because the best sales conversations don’t feel like selling at all.
�They feel like someone finally understood the problem.

Dr Pepper is giving TikTok users the commercial they’ve been asking for.

That’s what AdAge said about the game tonight

Will it be good and nice ?