RKD Group

Two new partnerships in the fight against hunger.

Forgotten Harvest and Harvesters - The Community Food Network have selected RKD Group to strengthen their fundraising and donor engagement.

Forgotten Harvest rescues surplus food and feeds families across metro Detroit. Harvesters creates access to nutritious food across 27 counties in Missouri and Kansas. We're honored to support both.

We'll bring audience-first strategy, analytics and multichannel fundraising to help these organizations build stronger donor relationships and grow for the long term.

Read more in the press release below 👇

Lori Collins' dad had a rule when she was restoring her first car, a 1969 Volkswagen Beetle:

"You don't need to change the oil in your own car. But you need to know how to change the oil in your car."

That lesson stuck, and it also applies to predictive modeling for fundraising.

You don't need to build the models. But you do need to know enough to ask the right questions of whoever is building them for you.

Because the truth is that most organizations are using models they can't explain. They're "black boxes" producing outputs that no one on the team fully understands.

Lori, our EVP of Marketing Science, recently published the 6 questions every fundraiser should be asking their agency about modeling.

These aren't "gotcha" questions. They're the oil-change basics that turn you from a passive recipient into an informed partner who can push for better results and accountability.

6 questions you should ask your agency about modeling If you’re working with an agency on modeling, you should feel confident asking how it works. Here are six questions to help you do exactly that.

Meet Kat Noviello, Associate Director of Strategy at RKD! 🐾✨

Based in Wilmington, NC, Kat has been with RKD for two years, using data-driven strategy and powerful storytelling to help nonprofits grow their impact and change the world.

Outside of work, Kat combines two of her favorite things through Vino and Vinyl, a book club for music where friends gather each month to explore a new album, learn about the artist and enjoy music-inspired games. 🎶🍷

Her favorite part of RKD? Partnering with animal care nonprofits to help more dogs, cats, and other furry (and feathery!) friends find the care they deserve. As a lifelong animal rescue advocate, she's passionate about using her work to make a difference every day.

Here's to Kat's creativity, compassion and the purpose she brings to every partnership! 🎉

In 2025, the nonprofit sector faced unprecedented uncertainty. How organizations reacted made all the difference.

That’s why RKD Group has teamed up with to launch the GivingPulse Field Guide: 2025 Year in Review.

Our strategy experts, Jen Doak-Mathewson and Glenn McKinney, broke down the numbers to give you real, actionable insights. Inside, you'll discover how to:
✨ Turn moments into momentum: Capitalize on critical response windows.
✨ Expand the circle of care: Deepen donor connection and reach new supporters.

Don’t just look at last year's data, use it to build a stronger strategy for the year ahead.