The Point Group
As a full-service, integrated marketing communications firm, Point creates compelling connections between brands and their audiences. Our approach is unique.
06/05/2026
AI is changing how public relations professionals work, helping teams brainstorm faster, draft more efficiently and streamline the creative process.
But PR has never been about how quickly you can perform tasks. It’s about relationships, trust and stories that connect with real people.
Our latest blog explores how communicators can use AI as a tool while keeping authenticity and the human touch at the center of their work.
Read the full blog at the link below.
https://thepointgroup.com/ai-in-public-relations/
05/11/2026
A strong story starts with the people behind it.
Behind the scenes with CC Young, capturing the moments that make their community so special.
04/06/2026
Behind the scenes with Appliance Innovation 🎬
No guesswork. Just clear vision, tight ex*****on, and details that make the difference.
Marketing should never be a cost center.
If it’s not paying for itself (and then some), it’s not working. As J Frederick explains, that’s why the CMO’s role and the partnership between in-house and external teams matters more than ever.
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5601 Granite Parkway Suite 500
Plano, TX
75024
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |