ObservePoint

⁉️ How do you stay ahead of GDPR regulations and the ambulance chasers who are making an example of companies with class action suits? ⁉️- You have to know what's happening with your site's data collection and compliance technologies before anyone else.

We're your eyes and ears when it comes to what's really happening on your website, whether it's:
-Privacy or "do not sell/share" notices
-Approved/unapproved cookies and technologies
-Who's collecting data and where it's being sent
-Consent management functionality

Come kick the tires with a complimentary privacy sample audit from ObservePoint.
https://buff.ly/3D40lLL

A known blind spot for software like Tag Management Systems and Consent Management Platforms, piggybacking tags are snippets of code loaded via another tag that collect data from your site and require extra sleuthing to spot.

Unchecked piggybacking tags increase the likelihood of:
❌ Data leakage
❌ Slow site load times
❌ Data loss
❌ Non-compliance with privacy regulations

Read this blog post, "What Are Piggybacking Tags and What Threats Do They Pose," to learn three ways to detect and monitor them.

Read Now: https://buff.ly/3QJgytR

We will be at next week in London! Come hear us in the Privacy for Marketing Panel titled "Privacy Litigation: A Growing Risk for Data-Driven Businesses." The panel will explore the dangers of class action lawsuits arising from data protection non-compliance and what you can do to avoid them.

ObservePoint to Sponsor & Attend #RISK ObservePoint is proud to be a sponsor and to join a panel discussing Privacy Litigations at in London. Stop by our booth for a game of co****le and to receive a free pair of ObservePoint socks!

Ford ME uses ObservePoint not only to improve data accuracy but also to lower page load times on 90% of pages, increase efficiency of analytics implementation, and monitor critical user journeys.

Read the full case study: https://buff.ly/3RlHK1F

Thank you to everyone who came and participated at EDGE! The networking and panels were top notch, and we are so grateful to all those who helped make this event happen!

❗️Is your privacy policy link present on all pages? ❗️

The one thing every website in the world should have in place is a privacy policy. But this simplest of privacy requirements can be hard to get right, especially if you have a large, complex website.

Learn more about website privacy validation here: https://buff.ly/3LbWsa9

Web tags are the backbone of digital marketing data collection, but they're easy to take for granted. Find out how tags can break and what you can do to minimize data inflation, leakage, and loss in this tip sheet.

Read now: https://buff.ly/3AQAh4r

In this case study, learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website releases or updates to their analytics implementation.

Read now: https://buff.ly/3s6o8og

RS Components Tests Their Analytics Data at Every Release with ObservePoint Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.

EDGE is happening now in Park City, Utah! We are super excited for all the networking and outdoor events that are starting soon!

Is your cookie consent banner tag present on all pages?

A lot of the large privacy fines we’re seeing have been around cookie consent. In 2021, Amazon was fined €35M by France under the GDPR for dropping cookies before users had consented to them.

Learn more about how to check your consent banner tags in this blog post: https://buff.ly/3Ed3FVX

Website data privacy is a complex beast, but you can simplify privacy compliance by keeping these 8 points in mind!

Check out this infographic to see if you're taking some of these privacy efforts for granted and putting your company and customer data at risk.

🔒Are your privacy policies, cookie banners, and "do not sell" links doing their jobs?
✔️ If you have a consent management platform you should be all set, right?
📊 Do you actually know exactly what your data collection technologies are doing?

View Infographic: https://buff.ly/3fv87VA

What's the best way to verify third-party web tags are firing on your site as you expect them to?

The traditional route would be to open the Network tab in your developer tools and debug from there. But your job is already hard enough, so to make it easier, we created TagDebugger.

TagDebugger is a free plugin for Google Chrome that shows which vendor's tags are firing on whichever page you’re currently looking at. It even shows how quickly the tag is loading and what variable content is being passed.

Learn more here: https://buff.ly/3fhLdB3