UXReactor

Did you know Walt Disney is often heralded as one of the world’s first designers?

There’s a reason for it.

He coined the term “plussing” to make an 💡 idea even better.

He made contractors 🛠️ replace plastic with wrought iron for realism in his theme parks.

He wanted the 🐦 Tiki Birds on your ride to have DOZENS of different gestures, not just 10;

… and the list goes on.

Technology, he believed, is meant to (vs. replace) the ways could experience a story.

And a good can always be made even better.

That’s why Disney is magical. Great experiences don’t just happen, they are deliberately .

📝 Read more about how Disney pioneered the modern practice of experience design by Satyam Kantamneni here

How Disney Pioneered the Practice of Modern Experience Design - UXReactor Note: This is an excerpt from the new book User Experience Design: A Practical Playbook to Fuel Business Growth, now available for pre-order through Amazon.

As a Design firm, we hear this a lot from our prospective clients. “Our major competitor, [insert competitor name], just launched this product with these three features. We need to build one too”.

Often, we are caught up in what our competition is doing. It’s an organization’s version of . Before you go down that rabbit hole next time, ask yourself…

🔎"What does the need?"
🔎"What does the think?"
🔎"What does the feel?"
🔎"What does the want?"

Because your product, your experience, your brand exist always and only for those users.

📌 Remember: First . Then experience. Then Design. Always.

We’ve all been there. You, the , have a simple question, whether that is ☎️“where is my order” or “what’s this charge …”.

Yet there you are, answering the same questions for the 😵‍💫😵‍3rd time in a row, ping-ponging from department to department 💣.

It’s not the Customer Service Agent’s fault.

The root of the issue lies in a ⛓️disjointed set of systems (e.g., the sales system is not talking to the customer support platform).
And, the user’s end-to-end (aka you calling in and asking those questions) has never been thought through nor designed from a 🧑‍🦰user-first perspective.

In fact, this scenario plays out all the time, not just over the phone 🖥️📱.

If you see your company or product in this example, that’s okay. You are not alone.

Want to do something about it? Pre-order our upcoming book, User Experience Design: A Practical Playbook to Fuel Business Growth, and be one step closer to creating top-tier experiences for your users. https://amzn.to/2WukKqr