Truly...

Owning a brick+mortar storefront means you can have some major fun with your window displays! Over the years the Shop Girls have had a blast coming up with ways to make our windows inviting, creative, and beautiful. A major inspiration for us throughout the years has been Anthropologie - their window displays are the best, hands-down! 👏🏼

Featured here is our lovely “scarecrow” Windy, made for the Downtown White Bear Lake Scarecrow Contest. Her shirt says “Your creativity Truly... blows me away” 😎
We also won Best Holiday Window Display in 2013! 🎄Who remembers this lovely set-up?

“Make a button for a buck!”
The button table at has easily been the most popular thing over the years at our shop. Featured every Thursday at Marketfest during the summer and inside our store every day, thousands of buttons have been created by kids and grown-ups alike! You’ve always surprised us with your creativity.

Have you used the button machine at Truly before? What are your some of your favorites?

Do you remember when DIY first hit the scene?
🧵🪡✂️🧷🖊

🧶 Knitting, sewing, paper, buttons, needlework, duct tape hair bows, button bracelets, hair pins, key chains, headbands...you name it!

📌 Our shop was one of the first to introduce the craft boom to the people of White Bear Lake. Our "DIY Lounge" has evolved since then, but boy did we have fun!

💌 Did you attend a class or event at our DIY Lounge? We'd love to hear your memories!

Happify!

☆☆☆☆☆ Hello 2021! ☆☆☆☆☆

and a Merry Christmas to All!

Perfect Holiday Bag! Only a few left in Black, Red, Chambray, Garnet.
shop online www.trulyonline.com

Throwback!!
All the way back to our VERY FIRST day in October 2006. Sherrie and Samantha counting the till, and celebrating with a glass of wine!

Join us for our last holiday season after 14 years 💝 Everything in the shop is 25% off, and don’t forget to check out our display items as well 🎁 We have plenty of stocking stuffers, MN-made goods, and a fresh restock of bath salts! ✨

Entire online shop 25% off - discount automatic at checkout. We can ship your gifts for you , wrapped and with a sweet note!
http://www.trulyonline.com