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The benefits to trademark registration are numerous. In order to receive the benefits of trademark registration, care should be taken to select a mark that is high on the scale below.
These issues should be considered when determining whether to apply for trademark registration, or even better, before significant investment is made into building a brand.
You can see each type of trademark strength, plus examples, in the infographic below. If you’re in the branding stages of your company, or considering a rebrand, keep it handy! You’re going to use this guide for reference as you develop ideas to identify your brand.

How Strong is Your Trademark? 5 Levels of Distinctiveness [Infographic] Picking a mark to represent your brand can be one of the most important decisions you make. Think about the brands we see everyday. Apple. Coca Cola. Microsoft. These are immediately identifiable both with the company and the products they produce. Just how strong is your trademark? On one end of th...

What can the Detroit Red Wings do when a bunch of no-good-white supremacists use their logo? Trademark law to the rescue!

http://ow.ly/p2k030eqlHw

The Red Wings' Trademark Case Against "Identitarians" | Revision Legal What can the Detroit Red Wings do when a bunch of no-good-white supremacists use their logo? Trademark law to the rescue!

Do you run an -commerce shop? You deal with intellectual property everyday. Eric Misterovich discusses the what, why and how of protecting your e-commerce store from intellectual property infringement. http://ow.ly/dX8630a6Ye0

Intellectual Property and E-commerce Shops | Revision Legal An e-commerce shop owner needs to protect their intellectual property - images, videos, logos, etc. - from infringement. It's easier than you think!