Hunch Theory

Want to know how to write a good website headline? There are lots of ways to do it, but here is a great place to start!

01. Tell visitors what your business does.
This may sound obvious, but go look at a few websites and you'll be surprised how many people overlook this important point. For most businesses this is pretty straightforward. However, it can be difficult to answer when you have many different specialties you work in.
Don’t overthink it.

02. Your target customer
It’s important to focus on the customers that are most likely to want and need your services. Trying to target everyone will water down the message.
Clarity is key, so being straight up about who you serve is helpful to your visitors.

03. What makes you different
Often referred to as your “differentiating factor” or your “unique selling point”, this is something that is a hallmark of your business and can’t be claimed by every other yahoo in your industry. This is your chance to resonate with your customer. It’s the aha moment where they realize that your business is the right fit for the job or event.

Follow my blog at hunchtheory.com/blog for more tips on this and everything else related to your digital marketing!

I love the attitude of this quote. It's very much my own personal mantra as well. If I can land a job, I know I can make them a repeat customer. Under promise, over deliver - basically, I always include extras in my web site packages designed to make it easier for businesses to gather their content for their website.

How do you go above and beyond for your clients?